Crowdfunding opens for One Industry, One Voice awareness campaign.
A crowdfunding drive has launched for smaller events businesses, sole traders and freelancers who may now contribute to the wider One Industry, One Voice awareness campaign.
One Industry, One Voice.
The industry-wide awareness campaign has already raised £32,000 from mid-and large-size events businesses. Businesses employing fewer than 50 people and annual turnover below £10m may pledge £250, while larger organisations can contribute £500. Those wishing to contribute should follow this link. Sole traders, freelancers, and small companies are free contribute what they can afford.
CLICK HERE TO DONATE
The campaign is being driven by a newly-formed Action Group, led by the Business Visits and Events Partnership (BVEP), and has now met online twice to discuss, stress test, and factor in key messages and craft the PR brief, which will soon be put out to tender. The next phase is to divide the group into smaller committees tasked with driving different areas, including arranging the PR brief to go out to tender and sourcing, managing the activation and communications, and the collection of the pledged funds.
The Action Group is chaired by Simon Hughes, chair of the BVEP, and is joined by the following:
- Rick Stainton, Smyle
- Martin Fullard, Mash Media
- Chetan Shah, Micebook
- Mike Kuneim, Jack Morton
- Tim Collett, WRG, The Creative Engagement Group
- Sarah Haywood, Sarah Haywood Events
- Greg Lawson, Smart Group
- Charlotte Gentry, Pure Communications Group
- Steve Squires, GetConnekted
- Judy Elvey, MPI UK&I
- Andy Lenthall, Production Services Association (PSA)
- Will Mould, XYZ
- Jeremy Rees, ExCeL London
- Michael Wyrley-Birch, TRO
- Nick Morgan, We Are The Fair
- Simon Tracey, Vibration Group
- Dale Parmenter, DRPG
- Anita Howard, ICE
- Claire Wormsley, The Media House
- Carmen Searle, Association of Event Organisers (AEO)
- Justin Hammond, Maestra Group
#WeCreateExperiences
The aim of the One Industry, One Voice campaign, which will support the movement #WeCreateExperiences, is to raise awareness among the general public and national media about the true value of the industry to daily life, the wider economy, and to reassure both the public and corporations that events are safe as standard come 1 October, when larger events will be able to run again in England.
The money raised so far will fund a professionally-led PR campaign, which the Action Group will put out to tender once the details of the brief and message are finalised by mid-August. The #WeCreateExperiences movement was conceived by Rick Stainton, executive group director at creative agency Smyle, who put the idea forward at Mash Media’s #GetBritainMeeting summit in July and is fronted by the BVEP.
Listen here
https://www.cit-world.com/the-pr-plan-to-save-our-industry
Contact
Rick Stainton, group executive director, Smyle: rick@smyle.co.uk Simon Hughes, chair of the BVEP, on simon@mchassociates.co.uk
Supporters
Click the plus symbol for a list of events businesses which have pledged financial support to the campaign. It is not too late to join in…
TRO
Crewsaders
Hire Space
Vibration Group
Ice Hub
Major Events International
ExCel London
Pure Comms
VenueLab
Peopleactivation
Smyle
Tobacco Dock London Wolf&White
Yellow Fish
Realise
Strata
Steel Deck
DRPG
Sleek Events
On Productions
PSP AV
All Bright
Noble Events
Performing Artistes
Sarah Haywood Events
AT Comms
Andrew Winterburn
XYZ
Smart Group
Touch Associates GPJ
Owl Live
Jack Morton
Worldspan
Top Banana
WRG
emc3
CI Group Getconnekted
Sense London
Red E2
Seven Events
PAEM
IN2Global
Cheerful
21st Delegate Wranglers
Event Connections
Goose Live
the editevents
Activate Events
Nteractive
Set Creative
ABPCO
JT Production Services
London & Partners
Big Venue Book
RPM
Stagestruck
Lime Blue Solutions
Broadsword Group
Young Guns
Amplify
Mash Media
Michael Hirst
c2events
First
mia
NJ Live
Micebook
Olympia London
Marketing Advantage SEC
Rodeo Crew
Richard Waddington
Southbank Centre
MGN Events
Science Museum
BDC
The Media House
JT Event Truck
Event Safety Plan
Brandfuel
BCD
TTA
IvoryWorldwide
Unique venues of London
Brands at Work
Fairmont Savoy
Speakers Corner
Global Hotels Alliance
Maestra Group
AEO
Orange Door
CWT Meetings & Events
